WhatsApp made it easy for brands to connect with customers over their favorite messaging platform. But user experience is what WhatsApp cares about the most.
To make sure that no business annoys users with excessive notifications and spam, WhatsApp for Business has pretty strict rules. Among these many rules, one is WhatsApp Business Opt-ins.
Now, you must be wondering what WhatsApp Business Opt-in is.
Well, that’s what this blog is about!
Read on to find out about WhatsApp Business opt-ins and the best ways to collect WhatsApp Business opt-ins.
Simply said, a WhatsApp Business opt-in is the consent of customers to receive notifications from your business.
To receive notifications and alerts from a business via WhatsApp, customers have to acknowledge their interest in the product/ service and agree to receive messages from the brand in the future.
So, yes! Since WhatsApp’s core interest is in user experience, businesses cannot just send notifications to customers. Using WhatsApp Business API, if customers agree to receive notifications, only then you can send them.
Here, what we would like to suggest to you is to design a proper WhatsApp Business opt-in for customers to which they would agree easily. So, let’s see what are the must-include elements in a WhatsApp Business opt-in.
As we said, you must collect opt-ins from customers before you can message them. This is one of the rules you must follow when using WhatsApp Business API.
But in July 2020, WhatsApp made slight amendments to this rule. According to the policy update by WhatsApp, third-party opt-in is no longer mandatory. Customers can message your support team directly via a WhatsApp thread and ask to receive notifications.
However, your responsibility to store customer opt-ins remains. Ensure that the customers you contact via WhatsApp have agreed to receive texts from you.
When designing opt-ins for customers, ensure to follow these 3 aspects sincerely:
Once you’re done with designing the WhatsApp Business opt-in, start collecting opt-ins from customers.
No wonder, there must be several ways to collect opt-ins but we found these 5 ways to be the best of all.
Your website is a serious customer touchpoint and one of the most valuable digital assets of your business. This platform is a great place to create opt-in opportunities.
Using your website, invite as many new and existing customers as you want to your WhatsApp Business channel. Here’s what you can do.
Your home page has the capability to drive conversions. Create a pop-up on your home page that shares the good news of your brand-new WhatsApp Business channel. Encourage new customers to sign-up and existing customers to switch to WhatsApp for swifter support.
Design an amazing landing page for promoting your new WhatsApp business channel. Tell visitors about your new channel, your super-smart WhatsApp bot-approved WhatsApp template messages, and whatnot. Let customers drink in all the information and place a CTA that directs them to a page where they can provide their consent. Once done, appreciate their approval and say ‘Thank You'.
Note: Make your landing page responsive so that opt-ins can be collected promptly.
To place banners for promoting your WhatsApp business channel, find out your web pages that attract the most visitors. This can help you reach out to a wider set of audiences for opt-ins. Place banners of your WhatsApp Business channel and encourage the audience to connect for a faster response.
Your third-party channels can get the job done. So, utilize SMS, emails, website chatbots, social media platforms to share your WhatsApp Business channel opt-in.
To use these channels, here are a few quick strategies you can apply.
Besides WhatsApp, whatever existing channels of communication you have, put that to use for customer opt-ins.
If you already have a WhatsApp thread with a customer, you can ask them there or utilize the multiple channels and customer touchpoints like SMS, emails, website chatbots, Instagram bots, and everything that there is.
However, don’t make customers feel like they are being spammed. So, limit the frequency and check the information that you share. You can also use a standard WhatsApp Business opt-in form in your communication channels to promote your WhatsApp presence.
We don’t mean to hurt your feelings but there are so many ‘Contact Us’ sections of many SaaS companies that are simply the worst. They make customers wait for hours or redirect them to multiple pages which is pretty annoying.
Instead, use this Contact Us section to add an opt-in for your WhatsApp Business channel. Within seconds, your customer support agents will be able to resolve customer queries over WhatsApp. The result is satisfied customers and an improvement in sign-up conversion rates.
So, happy customers & happy you!
WhatsApp Business API is best used for sending notifications and alerts like shipping updates, order confirmations, delivery status updates, boarding passes, e-tickets, payment confirmations, etc. So, one of the best places where you can ask for an opt-in is the checkout.
Besides, a CTA for WhatsApp Business opt-in, you can use the checkout process. Travel, logistics, retail brands can benefit from using their check-out processes for WhatsApp opt-ins because customers already share their information during the process and WhatsApp would only strengthen the brand-customer relationship.
WhatsApp Business opt-in comes later. First, you need to build your WhatsApp Business API if you haven’t already.
To help you chalk out your WhatsApp Business API, we suggest you the Konverse AI Platform. Konverse AI is well-versed with WhatsApp for Business solutions and what’s best is that you’ll get full support from the team.
So, schedule a demo and start your shiny new WhatsApp Business API now!