Businesses love to be updated on statistics. No?
Numbers somehow work better. It states the exact facts and you are convinced about the information.
Coming to WhatsApp, when did you last use it? Yesterday? Or perhaps, a few minutes ago?
Most people are likely to use WhatsApp at least once every hour. Whether it’s catching up with an old friend or texting a new client, WhatsApp is the most preferred messaging platform.
So, this blog is for businesses who are planning to use WhatsApp for business. Plus, for those who have already started using it.
Are you in any one of these categories? If yes, then read on to keep yourself updated with the latest WhatsApp statistics.
Our WhatsApp statistics can answer many of your questions. It will give you the reasons why you should consider WhatsApp for Business.
So, let’s get started with the WhatsApp Statistics!
The first reason why you should consider WhatsApp for Business is the number of users on WhatsApp.
As of March 2020, WhatsApp had two billion active users per month. Looking at its growth over the decade, we think it must have increased by now (2021).
WhatsApp is now competing well with popular social media platforms like Instagram or even Facebook (though Facebook isn’t a competitor really!) if we consider the number of users. It makes a great platform for reaching out to potential customers.
What makes WhatsApp more attractive is its ease of use. People across different age groups have been using WhatsApp and it has become a comfort zone. So, if you start reaching out to customers in their comfort zone, the results are going to be better. Don’t you think?
The entire process of shopping comes to a single messaging platform and there’s no problem communicating with the brand. What can make a customer happier than such a smooth service?!
Smartphones are everywhere. If not, you may keep guessing where these devices haven’t reached yet!
As far as online shopping is concerned, what we found is that it has grown ever since the onset of eCommerce. In 2020, thanks (or no thanks!) to the pandemic that online shopping increased by leaps and bounds. Over two billion people purchased products and services online and e-retail sales exceeded 4.2 trillion US dollars globally.
From these whopping sales, most of it takes place through mobile phones compared to other devices like desktops and tablets. It’s not surprising though but 68% of website visits come from mobile phones, 29% from desktops, and 3% from tablets. And coming to online shopping, here’s what we found on the online shopping traffic for the fashion, travel, and retail industry.
All of these statistics point towards the huge traffic coming from mobile phones. And WhatsApp, being the king of mobile applications, is easily accessible to customers. It stands to be the undefeated champion of messaging apps.
So, why not take advantage of this accessibility to make your business visible to millions?!
This gives you another reason as to why WhatsApp for Business is important now!
Currently, WhatsApp is available in 180 countries catering to the local crowds in 60 languages. This gives you a great opportunity to eliminate the language barrier and reach out to more target customers.
Especially, if you are a global business, WhatsApp for Business can work wonders for you. Think about the customers’ delight when they come to know that your brand communicates in their local language via WhatsApp. That can be pretty comfortable and convenient for customers.
So, as you plan to spread your wings beyond national boundaries, WhatsApp will offer you the perfect platform to do so!
Emails are the first way to get connected to a customer. Businesses still use email marketing extensively to reach out to leads.
Did you know that an email has an open rate of 56% and a WhatsApp message has an open rate of 99%?
While email marketing has its set of advantages, if we consider open rates, WhatsApp messages have the highest open rates. So, once you have sent a text on WhatsApp, you can be assured that your customers will read it.
So, the interaction on WhatsApp proves to be more effective than other forms of communication.
India, being a growing market, 84% of small businesses here believe that WhatsApp has helped them in maintaining customer interaction. Plus, 80% of the small businesses believe that WhatsApp is boosting their overall growth.
You may have noticed the frequency of people using WhatsApp. They may be messaging a contact, now and then or responding to messages at an hour’s interval.
Though you know the frequent use of WhatsApp messaging, you might be amazed looking at the bigger picture. Every day, more than 65 billion messages are exchanged over WhatsApp by people, including that last text you sent your friend about the meet-up today!
Today’s customers demand instant replies and prompt resolution of issues. WhatsApp for Business makes it possible as it supports seamless two-way communication between brands and customers. Hence, this can result in higher conversion rates.
Besides the global statistics, we also have the example of GlobeAir – a private jet operator in Europe. The company witnessed a 27% increase in sales after posting their WhatsApp for Business contact on the brand website.
Trust is very much related to communication in online shopping. The more you stay connected to customers, you enhance your customer’s shopping experience. And WhatsApp provides you with the best possible way to keep the interaction with your customers going.
So, WhatsApp messaging done right can keep your conversion rates booming!
The phone rings. Your customer service agent picks up and the conversation starts ‘Hello! How may I help you today?’
This is just the start of the conversation and nobody’s sure how long it might continue.
But several customers today have really saved your live agents from such long phone conversations.
According to a Facebook Messaging Survey by Nielsen, 67% of consumers suggested that they prefer and expect to use the mobile messaging apps for chatting with businesses in the coming years. Plus, 53% of the survey respondents said that they would shop from brands with direct messaging services.
What more can be said of using WhatsApp when consumers demand chat over calls and 80% of WhatsApp messages get seen within 5 minutes of sending.
So, WhatsApp with a 99% open rate coupled with 80% of messages seen within 5 minutes of sending makes the platform one of the best for businesses.
AI Chatbots have captured consumers quite well. Over 67% of consumers globally used a chatbot for customer support in 2019.
Plus, what’s more interesting is that the bot-only conversations have an average customer satisfaction rate of 87.58% which is not bad at all.
So, here’s another reason why you should go for WhatsApp for Business. WhatsApp for Business or WhatsApp Business API allows you to integrate WhatsApp chatbots.
These AI Chatbots can not only reduce your customer service costs by 30% but can also make your customer service seamless.
But we know you are stuck with a few questions about getting started with WhatsApp Business API, integrating AI Chatbots to the platform, and making it all work.
So, to reduce your stress we have detailed a few must-know things about WhatsApp Business API in the next section. Keep reading!
It is best to connect with a WhatsApp Business API solutions provider to kick-start your WhatsApp Business API. Several platforms can provide you with the best WhatsApp Business API solutions. One such platform is Konverse AI.
Konverse makes it easy to implement WhatsApp Business API. With your WhatsApp Business API being set up, you can build and integrate an AI Chatbot into your WhatsApp channel.
Besides, Konverse AI offers you a lot of WhatsApp Business API features wherein you can use the Konverse Dashboard to send WhatsApp Template Messages for approval, work with campaigns, monitor customer interactions and analyse your live agent, bot performance through the dashboard. To know more on this front, check out the help center of Konverse AI.
The good news is that you don’t have to know coding (not even the basics) to build a bot. For example, Konverse AI is a no-code bot-building platform where you can easily build your bot and integrate it with your WhatsApp Business API. Here’s how:
Note: Keep adding the text blocks and click on save to auto-update the bot
Following the 👆 steps will get your chatbot ready to be implemented across different channels. Once your bot is ready, follow just one step 👇
To know more on bot building with Konverse, see our tutorial on bot building here.
With all the compiled statistics about WhatsApp, you now know that the platform is a strong contender when it comes to marketing.
WhatsApp Business API has been adopted by most businesses to stay connected to customers. And it has yielded successful results.
So, chalk out a plan, schedule a demo with Konverse and let your WhatsApp bot roll in!