Fenesta grows qualified lead by 4X

Learn how Fenesta increased qualified lead by 4X and reduced no-response rate using Konverse's Conversational Sales Acceleration Platform.

Fenesta grows qualified lead by 4X

Fenesta is India's No. 1 Windows & Doors brand.

Having pioneered the design, manufacture, installation and service of precision-engineered, 100% customised uPVC and Aluminium windows and doors, Fenesta is a part of Rs 8,308 crore, 1889 Est. DCM Shriram Group. With more than 850 employees, Fenesta has managed to harness a deep knowledge of the Indian market and global technologies to produce and install over 2.5 million windows. Furthermore, the diverse capabilities of Fenesta have helped launch distinctly innovative product series. Establishing itself as India's no. 1 brand for windows and doors, Fenesta has a presence in more than 327 cities in India, Bhutan, and Nepal.


As a business dealing in Building Materials, it was very critical for Fenesta to resolve customer queries quickly and capture valuable lead information. While Submit Enquiry & Contact Us form provided that opportunity but it never gave insights into customer's behaviour. Also, having presence across multiple countries, establishing a personal connect with the customer via email never seemed like a possible option.


Fenesta implemented Konverse's Sales Acceleration Platform integrated with SAP C4C to automate customer queries, collect detailed buyer information & reduced no response rate.

Grow qualified leads by 4X

Fenesta implemented a conversational sales acceleration focused on qualified lead generation. These lead collected gets synced to their CRM system in real time. Also, the platform smartly connects potentially high value leads to the customer support team to enable quicker movement of customer through the funnel.

Reduce no response rate by 20%

It always seemed like a challenge for any business to reduce no-response so that the sales team do not miss out on valuable opportunity. Fenesta, implemented no-response reach out. Konverse platform provides flexibility to customer to integrate to any ERP or CRM system with ease using function builder. This resulted in a 20% reduction in no-response rate.

Locate nearest studios & showrooms

With stores present across multiple cities, Fenesta decided to provide customers with a hassle free way to find their nearest studios & showroom based on users GPS location or Pincode.

Manage customer complaints integrated with SAP

While lead generation was one of the key challenge, Fenesta also made sure that the customer complaints & issue are handling seamlessly across all their conversational channels. In fact they went a step further to implement support on Google Business Messenger via Konverse AI (official Google Partner) so that customer don't have to go to the website to raise a complain.

Business Impact


Growth in Qualified Leads


No response Call Reduction


Queries automated by Konverse
Fenesta grows qualified lead by 4X


Building Materials

Use Case

Lead Qualification, Customer Support, Store Finder


Web, WhatsApp, Facebook & Google


Sales, Customer Support

Employee Strength


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