e’re living in the era of globalization. It’s high time that we act like it.
If you’re running a business in 2021, you must understand the importance of expanding your operations overseas.
In the case of overseas communication, nothing can beat the comfort of speaking in one’s native language.
This is the reason why multilingual AI chatbots are becoming more and more popular.
A multilingual chatbot can take customer communication to a whole new level by interacting with the prospects in their very own languages.
In this article, we’ll discuss why a multilingual AI chatbot matters. Let’s get started!
So, what is a multilingual AI chatbot?
Let’s discuss AI Chatbots first. A chatbot is an Artificial Intelligence (AI) solution that imitates a chat or conversation with the end-users. Enterprises include chatbots in their websites, apps, and other channels to make customer communication easier.
The primary reason behind including an AI chatbot in any business is:
- to improve customer interaction and
- to convert more leads.
But how do you expect to do that without making your prospects comfortable?
A successful entrepreneur always thinks from the customers’ perspective and simplifies customer communication as much as possible.
As your business grows internationally, you cannot limit your customer base to your home country only. Real growth is when you interact with prospects of different cultural backgrounds.
Start with including a multilingual conversational AI platform in your business. That way, you’ll have something for everyone. It won’t matter what country or culture your prospects are from. They can always get the information they need from the AI chatbot.
With frequent updates in AI and Natural Language Processing (NLP) technologies, building a multilingual chatbot is no big deal anymore! These technologies can help you create an AI chatbot that communicates fluently in any language with utmost responsiveness.
If improving customer-support is your priority, investing in a multilingual AI chatbot should be on your to-do list.
5 Reasons why you must get a Multilingual AI Chatbot today!
1. Multilingual AI Chatbots can scale your global outreach
If you’re planning to go overseas and you have an equipped AI chatbot that can communicate in 40+ languages, half of the battle is already won.
This means you can take customer communications to the next level with a chatbot that speaks the local languages of your prospects. Most businesses are going for a localization strategy these days.
By localization, we mean customizing your product/service offerings according to the demands of the local customers. Suppose, you’re planning to start your overseas operations with Germany.
The first thing you’ll need is a German language speaking customer service executive who can interact with your customers/prospects. With a multilingual chatbot, you can save this excess cost. In that case, the same AI chatbot speaks German, French, Spanish, Chinese, and whatever language you prefer.
So, it’s high time that you train your AI chatbot to speak as many languages as possible. The more languages it speaks, the more chances you acquire to build a global customer base.
2. Convert more leads and establish a competitive edge
Did you know that 40% of global customers can avoid purchasing from a brand if the communication is not performed in their native language? So whether to generate or convert leads, you need strong control over your prospects’ local dialect.
Also, with so much competition around, don’t you want to stand out? If so, having a multilingual AI chatbot can easily be your deal-breaker. Here’s why.
It is true that chatbots are becoming more and more popular each day. In fact, 57% of global companies have already adopted conversational AI.
But when it comes to adopting multilingual AI chatbots, the percentage is way lower. So, chances are that your strong competitors have still not adopted a multilingual chatbot.
Doesn’t that improve your chances of standing out in the crowd? We believe it does. An AI chatbot that doesn’t only offer 24/7 live support but responds to customers’ queries in their native languages, is definitely going to steal the deal for you.
3. Save more time and cut down employee training costs
If you think an AI multilingual chatbot is for customers only, you’re clearly missing out. In fact, a multilingual chatbot can save you the time and costs of training employees.
We’re living in the era of globalization and outsourcing. MNEs are hiring employees and freelancers from all over the world. As an employer, you need to train these employees to make them accustomed to your organizational practices.
Since physical or face-to-face training is not an option here, why not use a multilingual AI chatbot? It can effectively reduce communication gaps and translate all instructions and knowledge areas to the non-English speaking employees.
This not only saves your time but helps you save a lot of money. You don’t need to train employees individually or hire an interpreter who would translate things to employees.
Plus, how many languages do you think a single interpreter or translator can speak? 5 or a maximum of 10? With conversational AI, you can interact with your clients and employees in 40+ languages.
Isn’t that cool?
4. Drive sales and appointments to your business
What is “sales” exactly? It is nothing but initiating natural conversations with potential buyers and gaining their trust. Before you convince your buyers to purchase anything from you, you need to build a relationship with them.
Frankly, building a relationship is difficult if you can’t speak your target audiences’ native language. With a multilingual AI chatbot, you can make your prospects comfortable and provide them greater power over decision-making.
If your AI chatbot speaks the language your prospects speak, you can create an instant feeling of importance in your prospects. The saying, “the first impression is the last impression” works here.
Also, not all your prospects and customers speak English. So by disabling the “multilingual” feature from your chatbot, you’re ruling out a large part of your potential customers at the very first attempt.
Your prospects enter your website, they ask a question to your AI chatbot, it answers in English, the prospect tries to choose a different language but fails! What will he/she do next? The person will leave.
To drive more sales and appointments to your online store, always go for a multilingual AI chatbot.
5. Maintain consistency and improve customer retention rate
Humans have emotions, AI chatbots don’t. Also, humans can make mistakes, a chatbot wouldn’t. Isn’t that the whole point of getting an AI chatbot in the first place?
This applies to multilingual AI chatbots too. A multilingual AI chatbot interacts with your customers, prospects, and employees of different cultural backgrounds without getting tired.
Multilingual chatbots can answer repetitive questions in any language without skipping any important information. It’s going to stay active 24/7 to provide customers with the best possible experience.
With this consistency, you can convert leads, drive more sales and customers for a long period. Multilingual bots make your customers feel valued and that always works in your favor.
Go Global with Konverse’s Multilingual AI Chatbots
Target a global customer base with Konverse’s multilingual chatbots. Our AI chatbots support 40+ international languages and help you with lead generation, nurturing, and conversion.
Also, we offer you industry-specific AI chatbot solutions. Don’t forget to check them out.